Manual Drive
Meeting Users Where They Are
While designing the Smart Screen, dash board interfaces, and manual drive and gesture control experiences, I focused on aligning workflows with how farmers naturally operate, prioritizing familiarity, efficiency, and ease of use.
Intuitive and easy to use, our designs allowed even a novice to operate the tractor with ease
Designed for the Real World
Tractors operate in rugged, bright, and often unstable conditions, so I designed the touch interface with oversized, high-contrast elements to ensure usability, even on a bumpy ride. Clear iconography paired with concise text made actions easy to identify at a glance, while the visual language was crafted to be universally understood, regardless of English proficiency.
Simple and logical navigation
Touch Optimization
Buttons needed to be easy to find at a glance and designed to avoid “fat–fingering.” By testing in the field we mapped out the Smart Screen for visual and touch optimization. Organizing information and interactions according to their use case and importance kept the operators attention on driving.
The Dash
The dash was designed to display information through intuitive, ISO standard graphics, displaying critical operational information that can be easily understood at a glance.
